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A major requirement is discretion, for no agency wants to employ a matchmaker who discusses clients outside the office.
Balfour says she looks for maturity in an employee as well as warmth and the ability to "put people at their ease in seconds.
That they have a missionary zeal goes without saying - they have to want a happy ending." Matchmakers also need skills of persuasion.
When done right, these sites can be lucrative and require minimal effort to maintain.
Markus Frind, founder and CEO of Plenty Of Fish, says he brings in more than million a year (at least half is pure profit) working for just an hour a day.